Partner tooling · operated inside Vendisys programs Partner Lists built on a waterfall of
50+ data providers.
Clay is not a database. It chains every major data provider so each record is resolved by the source that actually has it. We build managed-program lists on Clay, verify them with Scrubby, and feed them into the engine.
- Waterfall enrichment
- AI research agents
- Verified by Scrubby before sending
Raw lead
- Jordan Ortiz
- Head of RevOps
- Series B logistics SaaS
Enrichment waterfall
- Provider 1 · no match
- Provider 2 · no match
- Provider 3 · email found
- Provider 5 · mobile found
- Research agent · tech stack
Verified profile
- j.ortiz@company.com · deliverable
- +1 (415) ··· ···
- HubSpot · Outreach · Snowflake
- ICP score 92
Raw lead
Name + company
Input
Waterfall
7 providers tried
Resolved on #3
Output
Email · phone · stack
Scrubby verified
50+
Data providers in the waterfall
1
Verification pass through Scrubby before any send
100%
Of managed-program lists built this way
How it works
Clay in three steps.
- 01
Define the ICP
Firmographics, technographics, hiring signals and CAM competitor signals define who should be on the list.
- 02
Run the waterfall
Each record is enriched provider by provider until a confident result is found, with AI agents filling research gaps.
- 03
Verify and load
Scrubby clears every address, including catch-all, and the list is loaded into Inboxy, LIA or KALI.
Capabilities
Everything Clay does.
Waterfall enrichment
Emails, phones and profiles resolved across providers instead of trusting one source.
ICP scoring
AI scoring against your best customers so lists are ranked, not just long.
Research agents
Agents read websites, job posts and news to answer qualification questions at scale.
Signal joins
CAM competitor signals and intent data joined to the enriched record.
Verification
Scrubby clears catch-all addresses so the waterfall's extra coverage is actually sendable.
Managed by Vendisys
We build, maintain and refresh the tables inside enterprise programs.
Connects to HubSpot and Salesforce. Ships with an MCP server. Like every Vendisys product, Clay writes contacts, activities and outcomes to your CRM, and exposes its capabilities to AI agents through MCP.
Where it sits in the engine
Clay feeds the engine.
Use Clay on its own, or connect it to the infrastructure layer and the other agents and the whole relay runs without manual steps. Vendisys has operated this engine for 2,200+ companies since 2002.
Is Clay a Vendisys product?
No. Clay is a partner platform. Vendisys builds and operates Clay tables inside managed programs and connects them to our own infrastructure and agents.
Do I need my own Clay account?
Not for a managed program. If you already use Clay, we connect to your workspace.
Why verify with Scrubby after Clay?
Waterfalls increase coverage, and a large share of that extra coverage is catch-all. Scrubby makes it sendable without bounces.
Used inside programs for teams at
And portfolio companies of
